Top 20 Advertising/PR Agencies In India:
1. Ogilvy & Mather
2. J Walter Thompson India
3. Mudra Communications Pvt. Ltd.
4. FCB-Ulka Advertising Ltd.
5. Rediffusion-DY&R
6. McCann-Erickson India Ltd.
7. RK Swamy/BBDO Advertising Ltd.
8. Grey Worldwide (I) Pvt. Ltd.
9. Leo Burnett India Pvt. Ltd
10. Contract Advertising India Ltd.
11. Euro RSCG Advertising Pvt. Ltd.
12. Pressman Advertising & Marketing Ltd.
13. MAA
14. Oberoi Multimedia Ltd
15. Triton Communication Pvt. Ltd.
16. Ambience D’Arcy Advertising Pvt. Ltd.
17. Bates India
18. Percept Advertising Ltd.
19. TBWA Anthem Pvt. Ltd
20. Everest Integrated Communications Pvt. Ltd
Monday, August 10, 2009
Saturday, August 8, 2009
Leo Burnett Worldwide
Leo Burnett Worldwide is an American advertising company, created in 1935 by Leo Burnett.
Leo Burnett (October 21, 1891 - June 7, 1971) was an advertising executive famous for creating such icons as the Jolly Green Giant, the Marlboro Man, Toucan Sam, Charlie the Tuna, Morris the Cat, the Pillsbury Doughboy, the 7up "Spot", and Tony the Tiger.
Born in St. Johns, Michigan, he studied journalism at the University of Michigan. His first job was as a reporter at the Peoria Journal in Peoria, Illinois. In 1917, he moved to Detroit, where he went to work for the Cadillac Motor Company as a copywriter. After a marriage to Naomi Geddes in 1918 he moved to Indianapolis, Indiana, where he worked for an advertising agency from 1923–1930
Leo Burnett Worldwide: In 1935, he created his own agency in Chicago, which is now known as Leo Burnett Worldwide. He was inducted into the Copywriters Hall of Fame in 1961, and retired in 1967. In 1950 the company started its two first major advertising projects, for Kellogg’s and P&G.
Today, Leo Burnett Worldwide is a part of the french group Publicis. Its clients include McDonald’s, Coca-Cola, Walt Disney, Marlboro, Maytag, Kellogg’s, Tampax, Nintendo, Philips, Samsung, Visa, Wrigley’s, Hallmark, Allstate Insurance and others. It has 97 offices in 84 countries.
Notable clients
Minnesota Valley Canning/Green Giant, c.1935
Kellogg's, 1949
Procter & Gamble, 1952
Philip Morris (Marlboro cigarettes), 1954
Maytag, 1955
Allstate, 1957
Pillsbury, 1965
Coca Cola, 1969
H.J. Heinz, 1974
Fiat, 1978
Visa, 1979
McDonald's, 1981
Kraft Foods, 1984
Hallmark, 1988
Morgan Stanley, 1988
Diageo, 1988
Disney, 1994
Samsung, 2006
Balaji Telefilms, 2007
General Motors
Leo Burnett (October 21, 1891 - June 7, 1971) was an advertising executive famous for creating such icons as the Jolly Green Giant, the Marlboro Man, Toucan Sam, Charlie the Tuna, Morris the Cat, the Pillsbury Doughboy, the 7up "Spot", and Tony the Tiger.
Born in St. Johns, Michigan, he studied journalism at the University of Michigan. His first job was as a reporter at the Peoria Journal in Peoria, Illinois. In 1917, he moved to Detroit, where he went to work for the Cadillac Motor Company as a copywriter. After a marriage to Naomi Geddes in 1918 he moved to Indianapolis, Indiana, where he worked for an advertising agency from 1923–1930
Leo Burnett Worldwide: In 1935, he created his own agency in Chicago, which is now known as Leo Burnett Worldwide. He was inducted into the Copywriters Hall of Fame in 1961, and retired in 1967. In 1950 the company started its two first major advertising projects, for Kellogg’s and P&G.
Today, Leo Burnett Worldwide is a part of the french group Publicis. Its clients include McDonald’s, Coca-Cola, Walt Disney, Marlboro, Maytag, Kellogg’s, Tampax, Nintendo, Philips, Samsung, Visa, Wrigley’s, Hallmark, Allstate Insurance and others. It has 97 offices in 84 countries.
Notable clients
Minnesota Valley Canning/Green Giant, c.1935
Kellogg's, 1949
Procter & Gamble, 1952
Philip Morris (Marlboro cigarettes), 1954
Maytag, 1955
Allstate, 1957
Pillsbury, 1965
Coca Cola, 1969
H.J. Heinz, 1974
Fiat, 1978
Visa, 1979
McDonald's, 1981
Kraft Foods, 1984
Hallmark, 1988
Morgan Stanley, 1988
Diageo, 1988
Disney, 1994
Samsung, 2006
Balaji Telefilms, 2007
General Motors
Friday, August 7, 2009
O&M : Ogilvy and Mather
Ogilvy and Mather heads the list of best advertising agencies in India. Started by David Ogilvy, the father of modern day advertising, O&M is an international ad agency that is based in several countries around the globe. In India, the advertising agency is headed by the moustachioed maverick Piyush Pandey.
Founded in 1928, O&M is the first advertising agency in India. 76 years hence, it continues to relentlessly pursue its passion for building and nurturing, enduring brands. Over the years it has helped create some of India's most successful brands like Asian Paints, Cadbury, Fevicol among them, and in recent times- Perfetti, Hutch, Close Up and many more.
A power brand in itself, Ogilvy & Mather is acknowledged as the leading communications agency in the country today.
Their defining quality is their firm belief in the value of brands and the important role they play in consumers' lives. The business of building brands is conducted through a proprietary way of thinking and working; what is called "360 Degree Brand Stewardship".
The famous brands they have been handling:
Bajaj Discover
Center Shock
Fevicol
Happy Dent
Hutch
Titan
Perfetti Van Melle
Cadbury
Sprite, Clear hai
Asian paints
Fevicol
Amaron
Close up, etc.
O&M India has created some amazing commercials. Like the example of a utilitarian product like Fevicol. Popularising a generic white adhesive is definitely a difficult task, but humorous ads created by O&M, reportedly increased its sales by 35%.
Founded in 1928, O&M is the first advertising agency in India. 76 years hence, it continues to relentlessly pursue its passion for building and nurturing, enduring brands. Over the years it has helped create some of India's most successful brands like Asian Paints, Cadbury, Fevicol among them, and in recent times- Perfetti, Hutch, Close Up and many more.
A power brand in itself, Ogilvy & Mather is acknowledged as the leading communications agency in the country today.
Their defining quality is their firm belief in the value of brands and the important role they play in consumers' lives. The business of building brands is conducted through a proprietary way of thinking and working; what is called "360 Degree Brand Stewardship".
The famous brands they have been handling:
Bajaj Discover
Center Shock
Fevicol
Happy Dent
Hutch
Titan
Perfetti Van Melle
Cadbury
Sprite, Clear hai
Asian paints
Fevicol
Amaron
Close up, etc.
O&M India has created some amazing commercials. Like the example of a utilitarian product like Fevicol. Popularising a generic white adhesive is definitely a difficult task, but humorous ads created by O&M, reportedly increased its sales by 35%.
FCB Ulka
Founded in 1873, Foote, Cone and Belding is the world's third oldest agency and a part of the InterPublic Group. Today, FCB is one of the top three advertising agencies in the USA and ranks number 10 in the world with 188 offices in 102 countries.
FCB-Ulka can trace its lineage in India to Ulka Advertising, which was founded in 1961. Starting out as a creative hotshop FCB-Ulka hit the top ten within the first decade. FCB- Ulka made a smooth transition from a creative hotshop to a large mainstream agency. By the mid-seventies FCB-Ulka had become the fifth largest agency in India and has continued to be among the top five agencies.
Today 53 of FCB-Ulka's brands are category leaders. Brands built from scratch and nurtured over 25 years. Brands that were non-existent when FCB Ulka was assigned the business, but are today case studies in marketing and advertising. Santoor toilet soap, where research and focussed advertising saw sales grow four-fold against stiff competition from Levers and P&G brands. Indica V2, which took on the mighty Maruti and Hyundai to firmly establish itself as the leader in its class. Not surprisingly, FCB-Ulka is seen as a turnaround specialist. An agency that does brand building and more. FCB Ulka is the fourth largest advertising, communications and brand consultancy group in India, with an annual realization of close to Rs. 700 crore.
FCB-Ulka can trace its lineage in India to Ulka Advertising, which was founded in 1961. Starting out as a creative hotshop FCB-Ulka hit the top ten within the first decade. FCB- Ulka made a smooth transition from a creative hotshop to a large mainstream agency. By the mid-seventies FCB-Ulka had become the fifth largest agency in India and has continued to be among the top five agencies.
Today 53 of FCB-Ulka's brands are category leaders. Brands built from scratch and nurtured over 25 years. Brands that were non-existent when FCB Ulka was assigned the business, but are today case studies in marketing and advertising. Santoor toilet soap, where research and focussed advertising saw sales grow four-fold against stiff competition from Levers and P&G brands. Indica V2, which took on the mighty Maruti and Hyundai to firmly establish itself as the leader in its class. Not surprisingly, FCB-Ulka is seen as a turnaround specialist. An agency that does brand building and more. FCB Ulka is the fourth largest advertising, communications and brand consultancy group in India, with an annual realization of close to Rs. 700 crore.
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